Privacy Policy
Effective date: September 20, 2026
Your privacy is of paramount importance to us. This policy outlines how we collect, use, and safeguard your personal data. We are committed to transparency and maintaining your trust while delivering a secure digital experience.
View Details BelowPrivacy Policy
Meherrin River Arts Council (MRAC)
Information We Collect
At Meherrin River Arts Council (MRAC), we respect your privacy. We collect only the information you choose to give us. You do not need to create an account or provide payment details directly to access our website.
- Email Address – Provided voluntarily to receive standard updates, news, and upcoming show announcements.
- Mobile Phone Number – Provided voluntarily to opt into direct, timely SMS updates and notifications.
How We Use Your Information
We utilize your voluntarily provided information specifically to run our operations and keep you informed. This includes sending news, marketing announcements, direct ticketing alerts, and responses to your inquiries. MRAC does not sell, rent, lease, or trade your personal information with outside parties.
SMS Communications
If you choose to receive text alerts, you consent to receive periodic automated promotional messaging from MRAC. Please note the following guidelines regarding SMS compliance:
- Rates & Frequency – Message frequency varies. Standard carrier message and data rates may apply.
- Opting Out – Reply STOP at any point to completely terminate SMS communications. Text HELP for instant assistance.
- No Marketing Sharing – Mobile numbers and SMS consent details are never shared with third parties or affiliates for their marketing or promotional goals.
Service Providers
We partner with trusted, secure third-party platforms to execute email delivery and broadcast SMS communications. These companies are authorized to use your personal details only as necessary to provide these processing services on behalf of MRAC.
Ticketing and Donations
All show ticket transactions and generous philanthropic donations are handled safely by established, secure third-party billing providers. MRAC does not collect, process, or keep your financial info, such as payment cards or bank account details, on our servers.
Website Analytics and Cookies
We utilize industry-standard web analytics utilities to inspect broad web traffic patterns and user behavior. This software processes anonymized data to measure and scale optimization. These metrics are compiled collectively and never reveal individual identity.
Your Choices
You retain complete control of the personal info you choose to share. You can manage your distribution profile anytime:
- Email Opt-Out – Click the 'Unsubscribe' link found inside any of our campaign emails.
- SMS Opt-Out – Text back 'STOP' directly to any SMS update received from MRAC.
- Access & Deletion – Contact our staff to review, update, or completely erase your email or phone details from our active lists.
Data Retention and Security
We store your information only for as long as you remain signed up for our updates. MRAC operates standard, reasonable physical and virtual safety measures to shield your records from illegal access, unauthorized changes, or destruction.
Changes to This Policy
We may make adjustments to this privacy policy to fit shifting compliance rules or show management shifts. Revised policies will be published directly here with the updated date at the top of the section.
Contact Us
For questions about this policy, or to manage or request deletion of your information, please reach out directly to the Meherrin River Arts Council:
- Meherrin River Arts Council
- P.O. Box 845 Emporia, VA 23847
- Email: info@mrac-arts.org
- Phone: (434) 634-6001